Carrie Underwood is launching her own wellness brand! The American Idol alum announces HiNote, “designed to help women by offering an easy, accessible daily path to wellness,” per a press release. Underwood already has her fit52 app, with HiNote expanding in her passion for health and fitness. The app will now be called HiNote Life – Powered by fit52.
“Health and wellness have always been such an important part of my life,” Underwood says. “Through my app, my own workouts, and daily conversations, I keep hearing the same heartfelt truth from women everywhere, myself included: we want to care for ourselves while still showing up for everything else our busy lives demand. That’s why I created HiNote. To help build a home for the everyday habits that support real life: movement, nourishment, and simple routines you can stick with.”
With more products expected to be available in the near future, HiNote is beginning with the HiNote Everyday Energy Daily Nutrition Drink Mix. The drink offers 20 grams of protein, including 15 grams of clear whey and 5 grams of collagen, along with 5 grams of fiber, 13 fruits and vegetables, superfoods, greens, and vitamin B. The HiNote Everyday Energy Daily Nutrition Drink Mix has no added sugar or caffeine. The drink is available in four flavors: Berry Medley, Juicy Peach, and Strawberry Lemonade.
What Carrie Underwood Says About Staying Healthy
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For Underwood, fitness remains one of her biggest priorities, which is why she originally created fit52. She hopes to inspire other women to also become the healthiest version of themselves, regardless of their busy schedule.
“While I’m on tour, I have no problem staying active because I’m constantly moving on stage, and usually in heels!” Underwood says. “When I’m home, I like to find ways to make simple, day-to-day chores into exercises. My step counter really helps motivate me to keep moving. Like when I need to take something upstairs, but don’t really feel like it, I stop and think, ‘I’ll get steps!’, and it makes me want to take the laundry upstairs.
“Sometimes I even purposely make multiple trips,” the mother of two adds. “I also do things that might sound crazy, like jogging from room to room or around my kitchen while cooking dinner, or turning the chore of picking up toys into a squats workout.”
Underwood understands people’s busy schedules, which is why she wanted to focus on something that is accessible for everyone.
“For me, health has never been about chasing perfection,” Underwood explains. “It is about stewardship. Taking care of the body that was given to me. It’s about mindset. Learning to quiet the voice that says, ‘You’re not enough,’ and replace limiting beliefs with truth— ‘I can do hard things,’ and also, ‘I can give myself grace.’ Wellness is about honoring the bodies we’ve been given. It’s about small, steady positive choices that add up over time—choosing better. Not perfectly, just consistently. Those are the same principles that guide how I train, how I eat, how I live. And they became the foundation for HiNote.”
HiNote has partnered with Girls on the Run International — a national nonprofit that offers empowering after-school programs for girls in grades 3 to 8 that combine physical activity with confidence-building lessons and life skills development — to support initiatives that help the next generation build lifelong healthy habits.
Find more information at HiNote.com.
Photo Credit: Jeff Johnson