The popular Game Show Network is partnering with Gaither Music Group! The sponsorship agreement will impact several of Gaither Music Group’s multimedia platforms over the next several months.

“The collaboration is a great fit,” Gaither Music Group founder Bill Gaither said in a statement. “Game Show Network is dedicated to creating family-friendly, fun programming that’s right for everyone. They’ve got great shows morning, noon and night and their afternoon block of original programs are the kinds of play-along, laugh-along shows that you can watch no matter who is in the room. We look forward to announcing more details of the sponsorship in the next few weeks.”

“We researched the needs of our audience and found that Game Show Network is considered a leave-on channel for our viewers,” added Fran Shea, Executive Vice-President of Programming and Marketing for Game Show Network. “We have dedicated viewers who appreciate the fact that we share their values and offer good clean fun for grandparents, parents and kids to enjoy together.

“Whether it be for after-school or cell phone-free family moments,” she added, “we have increased production to consciously create original shows such as America Says, Get A Clue, Common Knowledge, Catch 21 and Master Minds, while also airing the nostalgic shows that everyone loves.”

The partnership comes at a particularly timely moment in history, as much of the world struggles with the ongoing coronavirus pandemic.

“We have people tell us all the time that they have our network playing all day and we want to make sure we contribute to their home life, especially now when many cannot leave their homes,” Fran explained. “We are striving to be a safe place for kids to enjoy and interact with their parents and grandparents after school. We would love to see those cell phones turn off for a while and families just enjoy competing against each other with some wholesome, fun games.”

More information is expected to be announced shortly.