Jason Aldean has his own clothing brand, 10Stone, out now. 10Stone was just launched in partnership with TrueTimber. Available at Walmart and online,10Stone is a line of men’s clothing, offering shirts, pants, and hats.
“Some brands talk about grit,” Aldean says in a video announcing the new company. “We wear it. This isn’t made to sit still. It’s made to put in work. Built out here, where it actually matters. Same way I built everything. One mile. One song at a time.
“Tough enough for the work,” he adds. “Built to carry you through it all. No shortcuts. No compromises. 10Stone. Premium quality. American grit.”
According to TrueTimber’s website, 10Stone is “inspired by the life Jason lives every day.”
“10Stone is grounded in grit, family, faith and a deep respect for the outdoors,” the website says. “From backroads and long days to sold-out stages, 10Stone is built for those who show up, work hard and stand by what matters.”
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Jason Aldean’s Latest ‘Songs About Us’ Album
Aldean’s 12th studio album, Songs About Us, was released in April. The record includes his recent No. 1 single, “Don’t Tell On Me,”plus “Help You Remember,” his “Easier Gone” duet with his wife, Brittany Aldean, and more.
“You want to make albums, and you want to feel like you’re moving the needle or not doing what you did on the previous album,” Aldean tells his record label. “And I think this album is probably a little more personal than a lot of the stuff we cut in the past. Songs like ‘Help You Remember,’ going through family stuff with that song on both sides of our family, my side of the family, and my wife’s side of the family, dealing with dementia and those kind of things.
“It’s really kind of hit home, and our family pretty tough, and so we wrote this song,” he continues. “And things like that, just letting people in a little bit on stuff that’s personal to us and our family. Obviously, having Britt sing on one of the songs, I mean, I haven’t done that.”
Jason Aldean Opens Up About His Future in Country Music
Aldean’s self-titled debut record came out in 2005. Not surprisingly, the 49-year-old hopes to still be making music for years to come.
“I still enjoy the process of making an album. … If it ever gets to a point where I don’t want to do that, or people just move on to whatever – I mean, I also know that every artist has a shelf life,” Aldean concedes. “And at some point, people are gonna move on, and we’re gonna kind of phase out probably. And when that happens, then we’ll reevaluate. My goal is to keep making music that is relevant, that I think is cool, and hopefully people want to hear.”
Shelf life aside, Aldean is optimistic that he will be around as long as one of his biggest heroes.
“I look at guys like George Strait who’ve been around forever,” Aldean says. “If he dropped a new album tomorrow, I would be all over that thing, going to listen to it. So, that’s the goal. I’ve always said I think the fans will tell you when it’s time to take a break or back off or do something else. But hopefully we’ll be able to tour for the rest of my life on these songs and this career that we’ve built.”