Carrie Underwood, Garth Brooks + Alabama to Headline Kickoff Jam

An all-star Kickoff Jam is heading to Panama City Beach August 30 to September 1, headlined by three of country music’s biggest acts. Carrie Underwood, Garth Brooks and Alabama will each headline a night, joined by several other artists, including Lauren Alaina, the Oak Ridge Boys, Restless Road, Jamey Johnson, Pam Tillis and more. Randy Travis will also make an appearance on August 30.

Brooks announced the news on social media.

“If you’re me and you only get to do one outdoor gig a year, Panama City Beach,” Brooks shared. “Are you kidding me? Tickets available April 24. Carrie Underwood, Alabama, Garth Brooks — this should be country music at its best, in the best location. We’ll see you there.

KICKOFF JAM Announcement

Join Garth, Carrie Underwood, Alabama and more over Labor Day Weekend for KICKOFF JAM celebrating 5 Decades of Panama City Beach and 5 Decades of Country Music! Tickets go ON SALE April 24 at 10am CST -Team Garth

Posted by Garth Brooks on Wednesday, April 17, 2024


Rendy Lovelady, the Executive Producer of the Kickoff Jam, who also puts on the annual Gulf Coast Jam, is eager for fans to help celebrate country music with the iconic artists.

“I’ve been doing this for 40 years, and without question, this is the biggest show we’ve ever put on,” he says. “We’re excited to celebrate five decades of country music in Panama City Beach!”

“It’s such a great honor to be a part of bringing the biggest names in Country music right here to our beautiful beaches,” adds Kickoff Jam COO Mark Sheldon. “It’s our vision to not only support the local community, but to show the country how proud we are of our heritage and country music in Panama City Beach.”

Brooks has plenty of other things to keep him busy this year besides touring. The Country Music Hall of Fame member just opened his  Friends in Low Places Bar & Honky Tonk along with his wife, Trisha Yearwood, as his way of expressing his gratitude to the city of Nashville for making all of his dreams come true.

“This one is a thank you,” Brooks told Everything Nash. “This one has been a guilt trip for me forever. This city has been so good to me. And it’s like the musical Oz kind of thing. So if you’re one of the people that’s lucky enough to get to live the dream, don’t you owe this city? This is how we think about it. So it’s been piling up on you and piling up on you that you owe this city. Let’s give it something.”

The Kickoff Jam comes after the Gulf Coast Jam Presented by Jim Beam, taking place May 30 to June 2.  Parker McCollum, Jelly Roll; Cody Johnson and Morgan Wallen will headline that event. will be the official media sponsor. Storme Warren, host of Brooks’ The Big 615 radio station, will serve as the weekend’s host. Tickets for the Kickoff Jam will be available on April 24 at